DTC Cross-border Jewelry Site · Diamond Customization + Full After-sales
PC + WAP storefront covering home, product detail, cart, diamond customization, and full after-sales (return / refund / exchange / partial refund).
Challenge
Shifting from third-party marketplaces to a DTC site required shipping — in one product cycle — a refreshed home page, 3D product configurator, complex after-sales workflows, and diamond listing/detail for both PC and WAP.
Solution
Established a scalable design system, shipped 60+ designs and built: (1) new home for PC/WAP, (2) product detail with 3D selector, (3) cart with gift-select UX, (4) 8-state after-sales flow (return-refund / exchange / partial refund / rejected / refunded / failed…), (5) diamond list unexpanded / expanded / detail.
Core Capabilities
- 01Component-based design system consistent across PC and WAP
- 02Product detail with 3D configurator and gift-select cart UX
- 03Full 8-state after-sales: return / refund / exchange / partial refund / review states
- 04Diamond customization with three-tier UX: list collapsed / expanded / detail
Outcome
Self-service after-sales completion 80%+, conversion uplift 25%+ on both PC and WAP vs. legacy, and 3D configurator usage in month one exceeded expectations.
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